How can Sainsburys develop an effective marketing plan to position Research Proposal

How can Sainsburys develop an effective marketing plan to position themselves in the UK SUPERMARKET - Research Proposal Example een noticed that there is a lack of new entrants in the market because of economic fluctuations and stagnation of technological advancement in the country. Based on the data achieved from the last year i.e. 2012, it was found that the revenue generated through the supermarket retailing segment was around  £134 billion, which reveals an average annual growth of 1.3 percent from 2008-13 (IBIS World, 2013). This segment offers employment to approximately 945,694 people in the UK. According to IGD Research the supermarket segment performed its best in 2001, as a growth of 6.5 percent was registered; this kept diminishing since then and came down to 3.3 percent in 2003. The market fluctuated ever since and in 2011 it was recorded to be around 3.8 percent (Institute of Grocery Distribution, 2012). Tesco has the highest market share in the UK, which is about 30 percent, then comes Asda and J Sainsbury (Grocery News, 2013). The problem statement of this research study is to identify the current status of the supermarket segment in the UK. In order to develop an effective marketing plan for Sainsbury’s, a comprehensive analysis of various supermarkets would be done, especially those which are successfully doing business in the country. The customer’s attitude would be evaluated to understand their views on supermarkets present in the UK. The objective of this study at first is to identify the existing players in the market and evaluate the market trend accordingly. Secondly, secondary as well as primary data would be collected in order to understand the needs and preferences of the customers in case of shopping from supermarkets. Lastly, a marketing plan has to be designed for a supermarket chain called Sainsbury’s, so that it can effectively grab market share and be among the market leaders in the UK. This study mainly focuses on designing an effective marketing plan for Sainsbury’s, so that it can grab a higher market share in the UK and carry on profitable

V for vendetta Movie Review Example | Topics and Well Written Essays - 1000 words

V for vendetta - Movie Review Example Throughout the movie, V hides in a mask and carries his terroristic activities by blowing up buildings, murder and subterfuge. He rescues Evey form the hands of corrupt policemen who tries to rape her and this is a sign of how the government is rotten (Melnick, 6). This paper analysis the this film focusing on the stage of insurgency, type of insurgency in the movie, the reason behind the employment of guerrilla welfare in the movie, the insurgent strategies and tactics used in the movie and the counter-surgency strategy the government or the occupiers used. The State of Insurgency in the Film The reason behind the people in the movies forming guerrilla insurgent attacks is because they live under an oppressive government which has driven then to dire despair. The film shows several scenes of people in this state for instance some are at their front rooms or in the pub watching helplessly propaganda on the televisions. The British society in the movie is controlled by the government to extent that simple things such as butter and work of art such as painting and music which should bring pleasure to the people have been outlawed. This is meant to create a safe and peaceful society with absolutely no chaos. The government has an absolute control on the media and thus defines what news is released to the public (Melnick, 10). The people then launch several Guerrilla attacks after being instigated by V who has some grudge against the government who had tortured him in fire and also wishes to bring the dictatorial power to an end. V, through his strong rhetoric raises rebellion among the British citizens. He says that the government should fear the people and not the other way. He urges the people to remove the tyrannical government in power since they are responsible for that government being there in the first place. The attacks are therefore not directed to a presidential regime but it is to the whole system of governance. Stages in the Insurgency The insurgency n the film can be seen to be in two stages. Initially, the insurgency is in the mobile stage. This is where V carries out several independent attacks on the government without using the existing government structures. He uses this as a way of causing a revolution in the government. V walks like a shadow causing mayhem. He wears the mask of Guy Fawkes who was a well known conspirator in the 1605 Gunpowder plot which was used to bring about a revolution of the government of that time. The attack had happened on November the fifth which was remembered by many and symbolizes the 9/11 attack. He attacks the old Bailey during the seam date as the government commemorates the 605 attacks (Melnick, 7). Later, he mobilizes the other citizens against the government by showing them that it is their right to define the kind of government that rules them. The public is again inv0lved in a series of Guerilla attacks using the Guy Fawkes masks and this makes it hard for the police to track V. This stage is now called the guerilla attacks stage. It can thus be concluded that the insurgency in the movie moved from mobile war to guerrilla war stage. Type of Insurgency The type of insurgency in this movie is liberation insurgency. This is because the people seek to be liberated form a suppressive form of government not necessarily the